MARKETPLACES SPECIALIST : SKILLS AND EXPERIENCE
Over the years, I have gained extensive knowledge and expertise in managing marketplaces channels as well as online webshop. I have a deep understanding of how these platforms work and what it takes to succeed in the highly competitive market. I have worked on multiple platforms based in European countries, UK and USA. With a strong background in content creation and data analysis, I am highly skilled in identifying market trends, analyzing sales data, creating and optimizing product listings, maximizing visibility and conversion rates across various marketplaces channels, running paid campaigns to build brand awareness and drive more conversion, and utilising digital tools and integration tools to reach maximum result and profit!
UTILISING INTEGRATION TOOLS FOR SEAMLESS AND STREAMLINED PROCESS
I have expertise in using integration tools like Channable and ChannelEngine to streamline marketplace business processes. These tools automate product listings, order management, and inventory synchronization across platforms, reducing manual errors and saving time. By centralizing these tasks, I can ensure accurate, consistent product data and leverage features like real-time analytics and automated repricing, driving scalable growth and enhancing operational efficiency!
PRODUCT LISTING
PRODUCT RESEARCH AND SELECTION
I have a keen eye for identifying profitable products and niches that have high demand and low competition. I am also skilled in identifying market trends which helps a lot when it comes to making decision for product selection.
PRODUCT CONTENT CREATION AND OPTIMISATION (SEO BASED)
I know how to create compelling product content that are fully optimized for search engines and designed to convert visitors into customers. This includes the skill to do keyword research, writing persuasive and accurate product description using relevant keywords, produce and selecting high quality product images that showcases the product's features and benefits to attract consumers, and pricing strategies that are designed to maximize sales while maintaining profitability.
Putting a product online requires a combination of skills and strategies to ensure that it is visible and appealing to potential customers. I have extensive experience in successfully launching products online in multiple platforms directly or through a third party partnership. I am very much familiar with how to list products on Amazon, Bol, using Mirakl platform to put product online for platform like Douglas and Inno, and in partnership with GoJungo to launch product on Otto.
CREATING AND RUNNING ADVERTISING/PPC CAMPAIGNS
Product ads and pay-per-click (PPC) campaigns are powerful marketing tools that can help to boost visibility and increase sales. I have extensive knowledge and skills in creating effective product ads and PPC campaigns especially on a platform like Amazon and Bol.com. I have run many campaigns that successfully boost the sales with minimum budget spent.
INVENTORY MANAGEMENT
I have extensive experience in managing product inventory for marketplace businesses. My skills include ensuring accurate product availability, tracking inventory levels, and collaborating with different departments to arrange stock replenishment. I am proficient in monitoring inventory levels, forecasting demand, and preventing stockouts to maximize revenue. Overall, I have the knowledge and skills necessary to support the success of any marketplace business through effective inventory management.
MONITORING PRODUCT AND ACCOUNT PERFORMANCE (KPI)
Monitoring product and account performance is a crucial aspect of managing an online business. As an experienced online marketer, I possess the skills to effectively monitor and analyze product and account performance to drive growth and increase profitability. I track KPIs such as conversion rates, click-through rates, and customer acquisition costs to identify areas for improvement and optimize performance. I also conduct regular competitor analysis to identify gaps in the market and opportunities for growth.
DATA ANALYSING AND REPORTING
As an experienced marketplace specialist, I possess the skills to effectively analyze marketplace data and create reports that inform business decisions and drive growth. I am experienced in defining the key matrics as a foundation, collecting and organising data, analysing data using relevant tools, create customized reports that provide a clear and concise summary of the key findings, presenting the report and provide actionable insights in a clear and concise manner that is easy for business owners to understand.
MARKET RESEARCH AND EXPANDING TO RELEVANT PLATFORMS
As the market and the competition keep growing faster than ever, it is crucial to stay up-to-date and follow the trends. Market research has become something essential in order to be succesfull in the marketplace world. I am experienced in conducting market research, competitor analysis and developing expansion strategy to the most relevant and profitable marketplace platforms.
MAINTAINING GOOD COMMUNICATION AND RELATIONSHIP WITH
THIRD-PARTIES PARTNERS
Good communication with partners and third parties is another key to succeed in today's competitive market. I am highly skilled in establishing and maintaining strong communication with partners and third parties to meet business expectation and reach sucess together. This includes regular communication via email, phone, online and ofline meeting. It is important for being responsive and professional, actively listening to feedback, sharing information, and working together to solve problems.